Fortune talked to 71 outside services on a first visit, including 23 that measure visits or show ads.E72E25E44E12
Tech check: the site claims live data / analytics, and its public page shows matching evidence.E210E130E133E134
Tech check: the site mentions ai / agents, but we found nothing behind it in what its public page loads.E209
Before you click anything, the page loads analytics or ad services: Adobe Analytics, Google Analytics / Tag Manager, Piano, Google Ads / DoubleClick and The Trade Desk.E72E25E44E12E54E7
33 cookies were set in your browser, 6 of them by other companies' domains.E87E106E109E110E111
Tech check
What the site says about itself, next to what its public page actually loads. Facts only, no verdict: you decide.
Nothing found on the public page
AI / agents
“…it.” That’s on top of the growing demand for land from AI hyperscalers, who are looking for large swaths of eart…”E209
No matching code, calls or services in what loaded for us.
Evidence found
Live data / analytics
“…Avocado pickers in Mexico restart exports as security alert is lifted but are ‘at the mercy of whatever the U.S. m…”E210
Live connections: keeps a live two-way connection open to a serverE130
Calls to its own backend: /api/topBarPromotion/, /api/recommendations/, /api/getCountryCodeE133E134E135E136
Calls its own backend/api/topBarPromotion/, /api/recommendations/, /api/getCountryCodeE133E134E135E136
Wallet codenone seen
Contract calls in its codenone seen
Talks to AI servicesnone seen
Live connectionskeeps a live two-way connection open to a serverE130
What it is
The Internet Archive first saved this site on 2001-03-01 (9373 days ago).E211
The site describes itself as: “Mark Zuckerberg and Alexis Ohanian have become amateur yeoman, but other one-percenters may be putting actual farmers at a disadvantage.”E2
It's built with React and Next.js (common tools for building web apps).E118E119
Notable building blocks in its code: Firebase SDK.E120
In your browser it can copy text to your clipboard, stores data in your browser's built-in database, saves small bits of data in your browser, keeps a live two-way connection open to a server and 1 more.E127E128E129E130E131
It has sections such as /subscribe, /signin, /section, /ranking, /multimedia and /2026.E194E195
While loading, it called 6 endpoints on its own servers, such as /api/topBarPromotion/, /api/recommendations/, /api/getCountryCode and 3 more.E133E134E135E136
Where your data goes
Analytics & trackingCount visits and record what you do on the page.8
Parts of the site talk to AI services or AI endpoints (/api/generateLead and /api/generateToken). Text you type there may be sent to them.E160E168
/api/generateLead/api/generateToken
Payments
Payments are handled by Stripe.js, so card or payment details go to them, not only to this site.E125
Stripe.js
Sign-in and accounts
Sign-in and account features show up in its code or traffic (/api/fortune-release/authorize/, /api/signin/consent-region, /api/signin/register, /api/signin/login and 1 more).E142E146E162E17
It keeps live connections open (WebSockets) so content updates without reloading.E130
websocket
Loading its content
Its content loads from its own API while you browse (/api/topBarPromotion/, /api/recommendations/, /api/getCountryCode, /api/getCountryCode/ and 2 more).E133E134E135E136E137
Visits and clicks are measured with Adobe Analytics, Google Analytics / Tag Manager and Piano (found in its traffic or its code).E72E25E44E12E54
Adobe AnalyticsGoogle Analytics / Tag ManagerPiano
How ads get picked
Ads are chosen through ad networks and exchanges (Google Ads / DoubleClick); they receive details about your visit to bid on the ad space.E124E51E24E50E56
Every sentence above points to one of these. Code references show the file, line:column and the short identifier that matched, never the site's code itself.
E1
Page title: American billionaires are on a farmland buying spree that risks pricing actual farmers out | Fortune
page title · https://fortune.com/2026/08/23/american-billionaires-buying-farmland-alternative-asset-pricing-farmers-out/
E2
Page description: Mark Zuckerberg and Alexis Ohanian have become amateur yeoman, but other one-percenters may be putting actual farmers at a disadvantage.
The site says: “…it.” That’s on top of the growing demand for land from AI hyperscalers, who are looking for large swaths of eart…”
page text · https://fortune.com/2026/08/23/american-billionaires-buying-farmland-alternative-asset-pricing-farmers-out/ · …it.” That’s on top of the growing demand for land from AI hyperscalers, who are looking for large swaths of eart…
E210
The site says: “…Avocado pickers in Mexico restart exports as security alert is lifted but are ‘at the mercy of whatever the U.S. m…”
page text · https://fortune.com/2026/08/23/american-billionaires-buying-farmland-alternative-asset-pricing-farmers-out/ · …Avocado pickers in Mexico restart exports as security alert is lifted but are ‘at the mercy of whatever the U.S. m…
E211
The Internet Archive first saved fortune.com on 2001-03-01 and has snapshots from 2000 different days
page web archive · https://web.archive.org/web/20010301080626/fortune.com
Limits
We only see what your browser sees: code and requests on a first visit, without logging in or accepting cookie banners. What the servers do with data is invisible from outside.
Site code is usually minified (compressed), so names are partly lost and some code may be only partly analysed.
Some trackers only load after you accept cookies or log in, so the real list can be longer.
We visited from a server in the United States. Sites load different trackers and cookie banners in different countries (visitors in the EU usually get a consent banner first).
The tech check compares the site's own words with what its public page loads. Work done on servers, in private code or in separate apps isn't visible here, so 'nothing found' means not visible on the public page, not that it doesn't exist.
This text was written from fixed templates because no AI writer was available. It uses exactly the same evidence.
The code reader hit its size budget on parts of 69 large bundle file(s); those parts weren't fully analysed.
Facts, not judgements: this page describes what the code and traffic show, not anyone's intent. Not financial advice. Case id 85laqHMV.
WELCOME TO TRENCHCOAT
1 of 3 · What it does
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2 of 3 · How to read a check
Three questions, then the money
Is the tech real? Is the dev legit? Fair launch? Each has its own score and its top reasons.
Who's behind it: the dev's linked wallets, crews that buy launches together, and the launch block by who paid for it.
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3 of 3 · Stay on it
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